Campari is an alcoholic aperitivi in Italy. It was invented by Gaspare Campari in Novara, Italy in the mid 1800’s. It’s distinctive red colour originally came from carmine dye; derived from crushed cochineal insects. However the Gruppo Campari ceased using carmine in its production in 2006. It is flavoured with herbs and has a quinine bitterness to it. It is customary to serve Campari with ice cubes and soda. Campari is also used as an essential ingredient in some cocktails; Negroni, Garibaldi and Americano cocktail.
The first Campari factory was opened in Sesto San Giovanni near Milan in the early 1900’s. It was mandatory for bars that were buyers of Campari to display the Campari Bitter sign. This alcoholic beverage was first exported in the early 1900’s to Nice in France by Davide Campari (the son of Gaspare) which then escalated to exporting overseas and is currently distributed to over 100 countries.